Media kit

Two markets. One channel.

Powersports and marine are usually two separate media buys. Here they're the same audience — Ontario riders who tow a quad in October and launch a ski in June. Everything below is straight off the channel's public numbers, current as of July 2026.

The numbers

Where the channel stands

84
Long-form rides

Plus shorts. Nothing under a few minutes; most run 20–45.

184K
Lifetime views

Across the long-form library, still compounding.

33hrs
Of footage

A back catalogue that keeps earning, not a feed that expires.

30K
Top single video

A Sea-Doo winterisation walkthrough. Still climbing.

7
Seasons, since 2020

Six years of unbroken publishing through Ontario's seasons.

771
Subscribers

Small and specific. The views far outrun the sub count — most of the audience arrives by search.

Straight numbers, no rounding up. This is a focused regional channel, not a mass-reach one. If you need a million impressions, that's not what this is. If you need the few thousand Ontario riders who are actually deciding what to buy and where to ride, keep reading. Full YouTube Studio analytics — watch time, traffic sources, geography and demographics — are available on request for any serious enquiry.

What they come for

Half the audience is marine. A third is trail.

The library splits close to evenly between disciplines, and lifetime views follow. Marine leads slightly — Sea-Doo maintenance and install walkthroughs are the single strongest performers on the channel, because they're what people search for with a machine in the garage and a tool already in hand.

For a brand, that means one placement reaches a rider who spends in both categories: trail permits and tyres in the autumn, ski gear and accessories in the spring.

Lifetime views by subject

Across all 84 long-form videos.

Water — Sea-Doo, PWC, boating, marine how-to 51%
Trail — ATV, side-by-side, club trails 33%
Everything else — travel, gear, bikes 15%

Library by count

ATV 27 Sea-Doo 24 How-To 9 Boating 5 Reviews 5

Why it works

Nobody watches 47 minutes by accident

That's the whole argument. A viewer who sits through a forty-minute trail ride-through or a two-hour GPS installation isn't scrolling — they've got a decision to make and they're doing research.

High intent, by construction

The format filters for it. Casual viewers leave in the first minute; the ones who stay are planning a purchase or a weekend.

Search, not the feed

Most views arrive through search and stay useful for years. A placement in a how-to keeps working long after the campaign ends.

Hands-on, on camera

Installs get filmed properly — every step, every mistake. Products are shown working, not held up to a lens.

Regionally specific

Ontario named towns, clubs and launches. Useful if you sell, service or ship here; less so if you don't.

The evidence

What performs

The channel's strongest videos, by lifetime views.

See the full library

Ways to work together

What a partnership looks like

Nothing here is a fixed package — tell us what you're trying to achieve and we'll work out what actually fits. Everything is disclosed to viewers, always.

Product & install

Fitted on camera

You send the part, it goes on the machine, and the whole installation gets filmed — including the fiddly bits. These are the channel's best performers and they keep earning views for years.

Ride day sponsorship

Back a trail or water day

Put your name on a filmed group ride — trail system or launch day. Includes the video, the rider list mention, and on-machine or on-trailer branding.

Honest review

Used, then reported on

Gear gets used for a real season before anything is said about it. The verdict is the verdict — that's the only reason these are worth anything to a viewer.

Destination & tourism

Get your area scouted

Clubs, resorts, marinas and municipalities: a long-form ride-through is the most honest advertisement a trail system or launch can have.

Let's talk

Tell us what you're trying to do

Drop a line with the product or destination, your rough timing, and what a good outcome looks like for you. You'll get a straight answer about whether this channel is a fit — including if it isn't.